Montpelier, VT – Last season nearly 16,000 skiers and riders “checked in” with Ski Vermont to win prizes and bragging rights. After two successful years partnering with Trace Snow and Verizon Wireless, Ski Vermont has partnered with SnoCru to expand the Check In to Win program to cross-country skiers and snowshoe enthusiasts.
“This season we wanted to be able to offer the same incentives to all snow sports enthusiasts, regardless of how they choose to recreate on snow,” said Ski Vermont’s Director of Marketing, Kyle Opuszynski. “We will award the first alpine skier, snowboarder and nordic skier that visits all of Vermont’s applicable resorts with brand new equipment.”
The goal of the Ski Vermont Check In to Win program is to get skiers, riders and snowshoe enthusiasts to explore more of Vermont’s trails and resorts. Alpine skiers and snowboarders participate by downloading the Trace application on their phone to track their days, runs and vertical feet. Nordic skiers and snowshoers will download the SnoCru application to document distance and map their tracks.
All participants are entered to win prizes each time they explore new resorts and can earn Vermont medals while competing against other skiers and riders in Vermont. Prizes come from Ski Vermont partners like Darn Tough, Rossignol, Burton, anon, Long Trail Brewing, Skida, Vermont Spirits, and more. The first skier, snowboarder and Nordic skier to visit all the applicable resorts will win Rossignol skis and bindings, a Burton snowboard and a Rossignol cross-country set up, respectively.
Jayne Johnson from Milford, N.H., was the first winner to take home a pair of Rossignol skis and bindings as her reward for being the first to ski all 19 public Vermont resorts during the 2014-15 season. New this year, winners will receive Trace tracking devices that mount directly to skis and snowboards, providing more accurate data than ever.
The annual Vertical Challenge will resume in 2015-16 as well. The 2014-15 season winner, Rob Weiss from Albany, N.Y., logged almost two million vertical feet snowboarding at Killington Resort over an impressive 85 days on the hill.
“Year after year, we continue to see Vermont’s biggest fans proving their dedication to our mountains and we applaud them for their efforts. We also envy their time on snow,” says Opuszynski.