Purchase, NY – Mountain Dew and TEN: The Enthusiast Network, publishers of Powder, Newschoolers, Transworld Snowboarding, Skateboarder and more, on Wednesday announced an official partnership for the Dew Tour, with Mountain Dew continuing as title sponsor and TEN serving as its strategic partner leading execution and event staging in 2016 and beyond.
Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner.
“We are excited to announce that Dew Tour will continue next year and beyond,” said Greg Lyons, Senior Vice President of Marketing, Mountain Dew. “Mountain Dew’s ongoing devotion to supporting and driving progression within action sports complements TEN’s overall vision and expertise within this industry. We will tap into their vast network and work together with NBC Sports, who has been a partner of the Dew Tour for more than a decade, to further evolve Dew Tour and excite both the athletes and fans.”
Dew Tour 2016 will focus on key action sports disciplines in both summer and winter. Dates, locations and additional details for this year’s events will be announced at a later date.
“Partnering with Mountain Dew and the Dew Tour property showcases exactly what TEN has been designed to do for brands – provide authentic, credible, full-service media capabilities to reach, engage and excite a large audience,” commented Norb Garrett, Executive Vice President / General Manager of TEN, Sports & Entertainment. “The Dew Tour has been around for over a decade, and by leveraging our position as the world’s leading action/adventure sports media company, TEN is dedicated to contributing to its ongoing success so that it will continue on for another decade and beyond, providing a truly one-of-a-kind experience for the action sports community.”