Kachina Peak (file photo: Taos Ski Valley)

Taos Becomes First Ski Resort B Corp

Taos Ski Valley, NM – On Wednesday, New Mexico’s Taos Ski Valley became the first ski resort in the world to become a Certified B Corporation (B Corp) by demonstrating its commitment to deliberate and thoughtful social, economic and environmental actions.

Certified B Corps are required to meet the highest standards of verified economic, social and environmental performance, and public transparency. The B Corp certification further underscores Taos Ski Valley’s investment in the people who live in Northern New Mexico, its commitment to a sustainable economic future, its stewardship of the natural environment, and respect for the visitors who come to experience the area’s beauty and mystique.

Going forward, the resort is both ethically and legally required to consider the impact of its decisions on all their stakeholders, a move the company welcomes.

“Louis Bacon, the owner of Taos Ski Valley and a lifelong conservation philanthropist, has been completely supportive of these efforts as the long-held values of Taos are being validated with this certification,” said David Norden, CEO of TSV, Inc. “The people who live and work at Taos Ski Valley have long known about our commitment to the community and our investments in the ongoing health of our mountain ecosystem. Visitors that choose Taos Ski Valley for their next vacation will be doing so with the knowledge that they’re supporting the ethics and commitment of a Certified B Corporation.”

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Kachina Peak (file photo: Taos Ski Valley)
Kachina Peak (file photo: Taos Ski Valley)

In being certified as a B Corp, Taos Ski Valley joins some notable brands best known for their responsible business practices, such as Patagonia, Ben & Jerry’s, New Belgium Brewing and more.

“Patagonia is thrilled to welcome Taos Ski Valley to the global community of 2,000-plus B Corps using business as a force for good,” said Shaun Willhite, Patagonia, corporate and team sales. “Taos Ski Valley is the first ski area to become a Certified B Corporation, and by doing so, they demonstrate to everyone in the ski industry their commitment to their customers, employees, community, and environment.”

“B Lab welcomes Taos Ski Valley into the B Corp community with open arms,” said Andrew Kassoy, co-founder of B Lab, the nonprofit responsible for B Corp certification. “We hope Taos Ski Valley sets a new standard in skiing and adventure travel in which resorts, visitors and locals work together for preservation of the environment, economic prosperity for all, and stewardship of common values.”

Key initiatives that were critical to Taos Ski Valley’s B Corp certification include its Taos Verde initiative, which is the cornerstone of its environmental efforts; its significant investment in the surrounding community for better economic prosperity for all; and its commitment to fair wages and a positive work environment for all employees. Highlights of the Taos Verde program include: committing to a 20 percent reduction in greenhouse gas emissions by the year 2020; demonstrable land stewardship actions including healthy forest initiatives in partnership with the U.S. Forest Service and The Nature Conservancy; particular attention paid to maintaining water quality, river restoration, water use reduction and green building fundamentals; an advanced geo-thermal system for the heating and cooling at the resort’s newest hotel, The Blake at Taos Ski Valley; and waste reduction and recycling initiatives.

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To help the local community achieve greater economic growth, Taos Ski Valley made a multi-million dollar investment in fiber optics and communications for the benefit of all. Additionally, the company provides a $10 per hour minimum wage for entry-level workers, 33 percent above the state’s minimum wage of $7.50 per hour.

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