Vail, CO - With the current economic climate spurring a sharp downturn in destination visitors that's looming over the current ski and snowboard season, the town of Vail and its ski resort, local merchants and hoteliers have banded together to target Front Range visitors from the metropolitan Denver area this winter.


Through a custom website, www.VailAllTheLove.com, and direct mail effort aimed at Front Range consumers, the new Vail All The Love campaign provides substantial savings on lodging from more than 50 lodging properties, as well as savings on Vail Snowsports School lessons, mountain dining venues, and Adventure Ridge activities. More that 60 participating restaurants, bars, shops, spas and services throughout the Town of Vail are also providing exclusive offers to consumers carrying the Vail All the Love card. Guests who did not receive the mailing with the Vail All the Love card can obtain the card from their lodging property once they book an overnight stay.

“The Vail community has worked hard to understand the needs of the Front Range audience, particularly given the current challenges of the economy,” said Kelli McDonald, Vail Economic Development Manager. “With the Vail All the Love promotion, we are reaching out to the Front Range with flexible promotions that are easy to take advantage of and make getting to Vail and enjoying our world class facilities appreciably easier.”

On the website, participating lodges, merchants and other services are providing regularly updated offers with limited restrictions, making visits to Vail less complicated and more rewarding. Participating businesses can be clearly identified through a unique Vail All The Love decal in their store front.

Also, the first 500 bookings of lodging through the Vail All The Love web site for two nights or more will receive two free tickets to The Fray, Vail's headline band for Snow Daze, scheduled for Saturday, Dec. 13th.