PowderNation is based in Southern California and was formed by two college friends with a passion for traveling and the outdoors. The PowderGuide is currently available on the iPhone and Blackberry and will soon be available on Windows Mobile, Palm WebOS and Google's Android platforms, and can be accessed through the mobile devices' respective app stores. PowderGuide is due to be released for 16 popular North American ski resorts, including Whistler Blackcomb, Park City, Mountain High, Mammoth Mountain, Taos, Vail, Sun Valley, Summit-at-Snoqualmie, Northstar, Jackson Hole, Big Sky, Aspen, Steamboat, Okemo, Sugarloaf and Killington. European destinations, including Chamonix and Val d'Isere, are envisioned as well.
The PowderGuide offers a myriad of content channels, giving users access to all the information they desire about their favorite ski resort and the surrounding community. The PowderGuide utilizes smart technology, allowing for GPS based turn-by-turn directions, automatic dialing, access to webcams, ski patrol emergency notification, interactive maps and other information.
“The application suits our demographic perfectly. We have always liked being at the forefront of technology and this keeps us top of mind with young users who live and die by their phones,” said John McColly, the Marketing Director for Southern California ski resort, Mountain High. “Integrating an app complements Mountain High’s efforts to further expand our use of social media to get skiers and riders talking about the resort.”
