"The White Gold Card is an exceptional value and makes a great holiday gift," says Steve Kershner, chairman of MSIA and director of skiing for Shanty Creek Resorts in Bellaire. "If you paid for a lift ticket at each of these ski areas and brought your skis in for a tune-up, you would be spending over $1,000."
White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend. The card is valid for the entire ski season, except for Dec. 24, 2009 through Jan. 4, 2010. To get the tune-up, White Gold Card purchasers take their skis or boards to one of the over 40 participating ski shops.
MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards. "We've found from past years' sales that they go quickly," says Kershner. He suggests that anyone interested in purchasing a card should do so as soon as possible.
To add a little excitement, MSIA has also created a challenge for White Gold Card participants. "The first person to use the White Gold Card at all 28 Michigan ski areas will win a card for the 2010-11 ski season," Kershner announced.
Participating ski areas include: Alpine Valley, Apple Mountain, Bittersweet, Boyne Highlands, Boyne Mountain, Caberfae Peaks, Cannonsburg Ski Area, Cross-Country Ski Headquarters, Crystal Mountain, Hanson Hills, Indianhead Mountain, Marquette Mountain, Mont Ripley, Mt. Bohemia, Mt. Brighton, Mt. Holiday, Mt. Holly, Mt Zion, Norway Mountain, Nubs Nob, Pine Knob, Pine Mountain, Shanty Creek, Snow Snake, Swiss Valley Ski Area, The Homestead, Timber Ridge Ski Area and Treetops Resort.
White Gold Cards are sold at participating MSIA ski shops throughout the state and online at www.goskimichigan.com. For more information, call MSIA at (248) 620-4448.
