McLean, VA - According to the 2008/09 National Ski Areas Association (NSAA) National Demographic Study, helmet usage among skiers and riders in the U.S. increased 12 percent over the previous season.


Last season, 48 percent of all skiers and riders were wearing a helmet at the time of being interviewed, up from 43 percent during the 2007-08 ski and snowboard season. In comparison, only 25 percent of skiers and snowboarders wore helmets during the 2002-03 season.

The annual Demographic Study is compiled from more than 130,000 interviews of skiers and riders nationwide and also showed that:
  • 77 percent of children 9 years old or younger wear ski helmets;
  • 66 percent of children between 10 and 14 wear ski helmets;
  • 63 percent of adults over the age of 65 wear ski helmets; and
  • Helmet usage by skiers and boarders aged 18 to 24 is currently 32 percent, representing a 78 percent increase in usage for this age group since the 2002-03 season, when only 18 percent wore helmets.
In addition, overall ski helmet sales (adults and kids) have increased 43 percent over the past two years, dating back to the 2006-07 ski season. Sales of adult ski helmets alone increased 50 percent since the 2006-07 season, according to the SnowSports Industries of America (SIA) annual Retail Audit.

NSAA and its member resorts promote the use of helmets. This fall, NSAA will be launching a new initiative designed to encourage all kids 14 and under to wear ski helmets. The organization has set an internal goal of near-universal helmet usage for all children by 2012.