Through Travelocity’s Facebook fan page, as well as the Travelocity (@Travelocity) and Roaming Gnome (@RoamingGnome) Twitter pages, the online travel agency announces when a ski resort pair is up for voting. Voting on the Travelocity Facebook fan page lasts one week, and the winning resort is revealed on the same Wednesday on which voting ends, which in the case of the Utah vs. Tahoe competition is on Feb. 3.
Immediately following the results of each contest, the Roaming Gnome will travel to the winning destination to visit friends and locals, pose for pictures and participate in some of the most popular activities that resort has to offer, including skiing, ice skating, snowmobiling, flying down the luge, and snow tubing. As with all celebrities, he will have a “personal assistant” who accompanies him along the way.
"Winning this competition could mean great things for Utah and its wonderful ski resorts," says Jessica Kunzer, Director of Communications for Ski Utah. "Please vote today!"
"There really is no comparison," adds Shawn Stinson of the Salt Lake Convention & Visitors Bureau. "Taking into account Salt Lake City International Airport’s accessibility, skiing and/or snowboarding on 'The Greatest Snow On Earth', and the ability to experience a truly unique après-ski experience in Salt Lake City -- excellent dining and nightlife, fabulous cultural arts, pro sporting events, etc. -- the choice is quite simple: a Ski Utah vacation wins hands-down."
The folks marketing Lake Tahoe skiing have come out swinging as well.
"We are asking for the public to help vote for Lake Tahoe and steer the Roaming Gnome in the right direction towards a totally unique and diverse destination that offers a ski vacation experience he'll never forget," said John Wagnon, president of Ski Lake Tahoe. "Given his rock star lifestyle and taste for the finer things in life, we think the Roaming Gnome would prefer to relish in Lake Tahoe's head-high powder, experience the late nights at our 24/7 casinos and night clubs and work on a sunny California goggle tan after some bluebird powder days."
Votes are cast by becoming a Facebook Fan of Travelocity at www.facebook.com/travelocity. Each day, fans have the opportunity to cure their own cabin fever by entering for a chance to win a ski trip for two, including airfare, a four-night hotel stay and three-day lift ticket pass. Additionally, the Roaming Gnome will pick a “Fan of the Week” photo to be Travelocity’s Facebook profile picture.
