jamesdeluxe
Administrator
I think I posted a similar thread last season, but I always like to check out how ski areas position themselves to establish their brand, and whether it works or not. Even though, as FTOers, we're supposed to be able to see through all the marketing bollox, I think it's cool when something is communicated effectively, whether I believe in it or not.
As mentioned before, I like the stuff Steve writes for Jay Peak 242 (see below in italics)... he's definitely got the aw shucks/warm and fuzzy thing down. MRG always wins points for its general honesty. Click through Sutton's website... the graphics in the headers are atmospheric, in a goofy faux-retro way:
http://www.mt-sutton.com
Anyone else impressed with a particular area's marketing efforts?
It’s been a long time. Too long gone for sure. With our opening day behind us, and our first storm just about shoveled, we’re ready to get on with things.
New this year? Well, not so much. No shiny arcades. No seaweed wraps or chemical peels. Nobody carrying your equipment from your car for you. Nothing that would, at least potentially, detract you from what makes you, you. And that’s your love of the mountains, and your steadfastness when it comes to honoring those things you value. Like real towns and big snowstorms. Like first call being more important than last call. And like affordable lift tickets not being relegated to bitterly cold January Tuesdays.
Given the folks on this list, my preaching is mostly intended for the choir. Though you’re already converted, feel free to use it for those still wandering. Still wondering where they can find a spot that’s like it used to be. Because that’s the way it still is here. We still put the mountains and the snow first. The other stuff, the buffets and film festivals, fall in line squarely behind the skiing and the snowboarding. But you know that.
So welcome to the 2007-2008 season. Same as it ever was. Boom, Jay Peak.
As mentioned before, I like the stuff Steve writes for Jay Peak 242 (see below in italics)... he's definitely got the aw shucks/warm and fuzzy thing down. MRG always wins points for its general honesty. Click through Sutton's website... the graphics in the headers are atmospheric, in a goofy faux-retro way:
http://www.mt-sutton.com
Anyone else impressed with a particular area's marketing efforts?
It’s been a long time. Too long gone for sure. With our opening day behind us, and our first storm just about shoveled, we’re ready to get on with things.
New this year? Well, not so much. No shiny arcades. No seaweed wraps or chemical peels. Nobody carrying your equipment from your car for you. Nothing that would, at least potentially, detract you from what makes you, you. And that’s your love of the mountains, and your steadfastness when it comes to honoring those things you value. Like real towns and big snowstorms. Like first call being more important than last call. And like affordable lift tickets not being relegated to bitterly cold January Tuesdays.
Given the folks on this list, my preaching is mostly intended for the choir. Though you’re already converted, feel free to use it for those still wandering. Still wondering where they can find a spot that’s like it used to be. Because that’s the way it still is here. We still put the mountains and the snow first. The other stuff, the buffets and film festivals, fall in line squarely behind the skiing and the snowboarding. But you know that.
So welcome to the 2007-2008 season. Same as it ever was. Boom, Jay Peak.