Early Openings

Tony Crocker

Administrator
Staff member
<A HREF="http://www.mthigh.com/pressreleases/opening.html" TARGET="_top">http://www.mthigh.com/pressreleases/opening.html</A> <BR> <BR>Mt. High had a management change in 1997 and has since been aggressive in its marketing here in SoCal. They have complete snowmaking coverage but not as much water capacity as Snow Summit/Big Bear which can draw water from the lake. <BR> <BR>Mt. High will clearly make snow on one run of 1,000 vertical whenever they have the chance. They seem to value the marketing publicity of opening first, even though Snow Summit will always beat them in breadth of snowmaking coverage by late November/early December with the greater water capacity. Mt. High is also about 45 minutes closer drive to L.A. <BR> <BR>In Northern California Boreal generally opens first on snowmaking. It's a small area, but it's on I-80 and thus at least half an hour closer drive than the big Tahoe areas. This year they have 1-2 feet of natural to help, vs. 3 inches at Mt. High. <BR> <BR>I can tell you that at least for Mt. High and Snow Summit the jibbers are the main patrons of the early season. Thus Tenney's decision to concentrate on the terrain park with its new system makes marketing sense to me. <BR> <BR>Big Bear will likely have something open by this weekend. Not bad considering the entire local population of 20,000 was evacuated last week and had the Halloween storm not arrived, Snow Summit's snowmaking system would likely have been needed to fight the fire.
 
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