Jack Schroeder
New member
I've recently started a small business manufacturing unique custom ski storage cabinets, chests, and wall-mounted ski and snowboard racks. The unique feature is that each of them incorporates some artistic feature - carvings, paintings, photos, unusual woods, etc. The racks can be seen at skirackart.com.
Everyone who sees the racks thinks they're great, but I'm not getting good results from my marketing efforts. I've got cinema advertising going in Steamboat Springs, Breckenridge and Aspen, plus a weekly print ad in Vail Trails magazine. So far, none of this has generated inquiries. I don't know whether this is because of the economy, the timing, or just a crappy product line.
I'd be very grateful for any feedback any of you might be willing to provide. Check the website, skirackart.com, and then give me your FRANK comments. If you think the products have promise, I'd welcome any marketing suggestions you may be able to offer. I'm particularly interested in finding how I can reach owners of ski area condos.
Many, many thanks.
Everyone who sees the racks thinks they're great, but I'm not getting good results from my marketing efforts. I've got cinema advertising going in Steamboat Springs, Breckenridge and Aspen, plus a weekly print ad in Vail Trails magazine. So far, none of this has generated inquiries. I don't know whether this is because of the economy, the timing, or just a crappy product line.
I'd be very grateful for any feedback any of you might be willing to provide. Check the website, skirackart.com, and then give me your FRANK comments. If you think the products have promise, I'd welcome any marketing suggestions you may be able to offer. I'm particularly interested in finding how I can reach owners of ski area condos.
Many, many thanks.