Category Archives: Equipment

The End Could Be Near for K2, Marker and Volkl, Among Others

Hoboken, NJ – Newell Brands on Tuesday announced the company’s intention to sell or abandon its entire stable of winter sports brands by the middle of 2017, including K2, Völkl, Marker, Full-Tilt, Line Skis and Ride Snowboards. The company, which acquired some of snow sports’ most iconic brands in a merger of Newell Rubbermaid and Jarden earlier … Continue reading The End Could Be Near for K2, Marker and Volkl, Among Others

Black Diamond Equipment Appoints New President

Salt Lake City, UT – Global skiing, climbing, mountain sports equipment and apparel maker Black Diamond Equipment, Ltd. has appointed John Walbrecht as President, effective today. Walbrecht brings more than 30 years of executive leadership experience from several strong active outdoor brands.  Most recently, for the past six months he served as President and CEO of … Continue reading Black Diamond Equipment Appoints New President

PistenBully Partners with Snow Park Technologies

Reno, NV – Kässbohrer All Terrain Vehicles, manufacturer of the snowcat grooming brand PistenBully, has teamed up with terrain park designer Snow Park Technologies (SPT) to collaborate on the design of co-branded terrain park equipment, and to advance product development efforts. The partnership will also offer current and future PistenBully clients access to special training opportunities provided by the SPT crew, who … Continue reading PistenBully Partners with Snow Park Technologies

Analyst: Global Ski Equipment Market to Grow Through 2020

London, UK – Analysts with global technology research and advisory company Technavio forecast the global ski equipment market to exceed US $5.7 billion by 2020, according to their latest report. The research study covers the present scenario and growth prospects of the global ski equipment market for 2016-2020. In order to calculate the market size, the report has … Continue reading Analyst: Global Ski Equipment Market to Grow Through 2020

Vail Resorts Names New COO of Retail

Broomfield, CO – Vail Resorts this week announced the appointment of Greg Sullivan as the company’s new Retail chief operating officer, effective Sept. 26. Sullivan joins the company following a nearly 20-year career with Walmart from 1993-2013; most recently as a division president where he was responsible for $24 billion in revenue, 325 retail stores and more than … Continue reading Vail Resorts Names New COO of Retail

New K2 Owner Shows Seth Morrison The Door

Crested Butte, CO – For the past 22 years, big mountain skier Seth Morrison’s name has appeared on signature pro model skis manufactured by the brand K2. That, however, is apparently no more. Morrison, now 42 years old and based in Crested Butte, on Wednesday sent out a cryptic tweet: “I am looking to buy some … Continue reading New K2 Owner Shows Seth Morrison The Door

Snow in West, Suffering in East Impacts Snow Sports Retailers

Washington, DC – SnowSports Industries America (SIA), the ski and snowboard industry’s member-owned trade association and The NPD Group – Sports and Leisure Trends have released retail sales numbers for August to December 2015. Total market projections are based on data collected from the point of sale systems of more than 1,200 snow sports retailers. Sales in the snow … Continue reading Snow in West, Suffering in East Impacts Snow Sports Retailers