Category Archives: Equipment

Company Creates 360-Degree Trail Maps for Ski Resorts

Vail, CO – Vail, Colo.-based SlopeViews is creating 360° video GPS-referenced trail maps, the first company to have launched such a product for the ski resort industry.nThe maps called “OnSnow” allow online viewers to ski the mountain with the ability to look around anywhere as they go by simply clicking and dragging their computer mouse … Continue reading Company Creates 360-Degree Trail Maps for Ski Resorts

Spyder Signs Julia Mancuso

Boulder, CO – Ski racers are a huge part of Spyder’s brand DNA. This summer, the Boulder, Colo.-based skiwear manufacturer signed 26-year-old U.S. Ski Team alpine racer Julia Mancuso, who owns more Olympic medals than any other American female skier.nShining with her infectious smile and signature tiara, Mancuso will be showcased in print advertising and … Continue reading Spyder Signs Julia Mancuso

September Sales Hook Savvy Skiers and Riders Up with Cheap Gear

Denver, CO – As the dog days of summer wind down it’s time to look forward to the ski and snowboard season ahead. That means it’s not only time to pick up your season pass, but also augment your gear quiver with the cheapest deals of the year.nSki and snowboard shops across the U.S. use … Continue reading September Sales Hook Savvy Skiers and Riders Up with Cheap Gear

Black Diamond 17th Annual Fundraiser for the Utah Avalanche Center

Salt Lake City, UT – It’s time for the unofficial precursor to the ski season along with Wasatch – Black Diamond’s 17th Annual Fundraiser for the Utah Avalanche Center.nJoin Black Diamond, Uinta Brewing Company, Redwood Creek Wines and the Friends of the Utah Avalanche Center on Thursday, Sept. 16, for their annual pre-season fundraiser bash … Continue reading Black Diamond 17th Annual Fundraiser for the Utah Avalanche Center

Salomon Entering Alpine Touring Market This Winter with Quest Series of Ski Boots

From the outdoor gearheads at First Tracks!! Online Media Ogden, Utah – The limited but rapidly growing alpine touring (AT), or randonnée segment of the ski equipment market will have one more player this year, as Salomon will bridge the gap this winter with its new Quest series of boots.nThe boots will mark Salomon’s first … Continue reading Salomon Entering Alpine Touring Market This Winter with Quest Series of Ski Boots

Skiing Magazine Subscriptions Cease

Boulder, CO – Bonnier Corporation announced this week that it will end subscriptions to its print edition of Skiing Magazine, effective immediately.nThe announcement came in the form of an email to existing subscribers on Tuesday. Skiing is the latest monthly print periodical to fold as Bonnier is replacing its print edition with a paid Internet … Continue reading Skiing Magazine Subscriptions Cease

Swenor Roller Skis Named Official Supplier to U.S. Ski Team

Wilmington, MA – The U.S. Ski Team has named the Norwegian roller ski brand Swenor as an official supplier. Longtime team partner Swix Sport USA in July entered into a long-term distribution agreement with Sport Import AS of Norway to become the exclusive distributor of Swenor brand roller skis and accessories for the U.S. market.n”Roller … Continue reading Swenor Roller Skis Named Official Supplier to U.S. Ski Team