Wilmington, NY (Monday, July 29, 2002) - Every skier and snowboarder has a little bit of extra time on their hands as they watch the summer months slip away, pining for winter. Why not use that time productively? Even though ski and ride season at Whiteface Mountain is still a few months away, the Olympic Regional Development Authority (ORDA) is now preparing for the coming season.

Work crews are currently removing the double and triple chairs that serviced the mountain for many years to make way for a new high speed detachable quad lift set to open in late November. It is that new lift, which will bring boarders and skiers to the base of the summit lift in a much lower six minutes, that is the subject of a contest being run by the Whiteface Mountain marketing department.

Whiteface is encouraging participants to log on to www.whiteface.com and register their suggestion for the name of the lift. A panel of high-speed judges will determine the top four selections on August 26. Beginning the following day, browsers to the resort's website can select among the four choices. The selection that receives the most votes will become the name of the new lift. Whiteface is promising some mountain swag if your choice makes it to the final four. In the case of identical submissions, the winner will be determined by drawing.