Wayland, MA (Thursday, January 22, 2004) - Snowjam, Inc. announced today that the company will be a major sponsor of pro snowboarder Chris Runge. Runge will exclusively use Snowjam snowboards, boots and bindings during competitions, making him the first professional to be sponsored by Snowjam. As part of the agreement, Snowjam will launch a collection of Pro Signature Model products designed by Runge.

Runge, 23, is currently the reigning 2003 USASA National Champion. Chris also qualified 1st in the 2003 Ripzone Invitational and finished 8th. His upcoming competition schedule includes the 2004 Vans Triple Crown of Snowboarding and the 2004 Winter X Games.

"We are proud and excited to support Chris and have him represent Snowjam," said Steve Wolf, President of Snowjam. "Chris was sought after to be our first team rider because of his tremendous skills and vision for the sport. He is a true competitor, performer and sportsman and we are thrilled to be teamed up with him."

The sponsorship of Runge is the first step by Snowjam to improve its visibility in the world of snowboarding. Gaining additional visibility through the X Games will give Snowjam the brand exposure necessary to further compete in the competitive snowboard market, the company believes.