Vail, CO (Sunday, January 25, 2004) - Toyota Motor Sales USA has once again signed on to be the 'Official Vehicle of Vail’s Mogul Mania” for the third consecutive year.

Vail’s 9th Annual Mogul Mania Series, a Pro-Am mogul event, is a four-event undertaking on Vail Mountain Saturday February 7th, February 28th, March 6th and March 27th. Mogul Mania features competitors of all ages and abilities, including Olympians, World Cuppers, Pro Mogul Champions, and past U.S. Ski Team members alike. Mogul Mania provides a competitive alternative for a growing number of on-snow athletes who do not race Alpine but love to compete. Equally, it’s thrilling winter action for spectators & sponsors alike.

The sponsorship, negotiated and managed by The Capture Group, a Denver and Vail, Colorado based Promotions Agency, offers Toyota rights and benefits including Official Vehicle status, multiple on-mountain and village vehicle displays, signage, on-site activation, website inclusion, event advertising inclusion, merchandising and promotions. "For the third consecutive year, Toyota embraces the opportunity to be part of this one-of-a-kind Series. The partnership enables Toyota and its representatives to interact with thousands of Vail visitors in a friendly, non-intrusive environment,” mentioned Chris Dolan, Founding Partner, The Capture Group.

"As sponsor of the Series the last two seasons, we’re excited to come back and support the athletes for a third. We strongly believe the Series and its venue, Vail, provide a great match for our vehicles and consumers,” mentioned Scott Thompson, Regional Merchandising Manager, Toyota Motor Sales USA. Equally excited about the renewal of the series was Jeff Brausch, President, Highline Sports & Entertainment, "We're thrilled to have Toyota back as a sponsor. The vehicles are an ideal fit for the audience the Series attracts."