Albany, NY (Wednesday, January 28, 2004) - In an effort to drag football fans off of their couches and onto the slopes this weekend, many Eastern resorts will be offering financial incentives to get out and make some turns.

At Sunday River in Maine, $79.95 per person will buy you a 2-day lift ticket (Sun and Mon), one night lodging at the Snow Cap Inn or slopeside condo, a Perfect Turn clinic and admission to the big screen party at Saturday's Cantina. For those who just can't let go, the resort will show the game on the big screen at the Jordan Grand Resort Hotel and the Grand Summit Resort Hotel, and other bars and restaurants along the access road will also broadcast the game. Call 1.800.543.2SKI to book the package.

Also, any Sunday River guest with a paid ticket valid Sun. Feb. 1 will receive a free midweek day of skiing, valid after Feb. 23, 2004. This coupon does not apply to tickets obtain through Ski
and Stay packages and guests must have their coupon and valid lift ticket to redeem.

Rock and Roll Super Bowl takes place on Sunday at New York's Whiteface Mountain, near Lake Placid in the Adirondack Mountains. Adult lift tickets will be reduced to $35, and juniors to $15. Drink specials, rockin' tunes, and great chow to help you "pig" out will all be featured during the showing of the game on a 7-foot screen, and the Lawn Chair Ladies will perform during the pre-game and at the half.

Vermont's Killington Resort is throwing more than footballs to skiers and riders this Super Sunday. In celebration of one of America's favorite sporting pastimes, Killington is offering up free skiing and riding to guests who purchase a lift ticket that includes Super Bowl Sunday.

Every guest who purchases a lift ticket that includes Super Bowl Sunday, Feb.1, 2004 will receive a lift ticket valid midweek after Feb. 23, 2004 until the end of the season.

Killington's vibrant après-ski scene means local pubs, bars and restaurants will be showing the big game and offering buffet and drink specials. In addition to the lift ticket deal, Killington is offering specially priced ski and stay packages for the Super Bowl
weekend. Guests may reserve a 3-day ski and stay package including lodging on Sunday night from $309 per person. Guests seeking a shorter getaway can get 2 days skiing and one night of lodging for Sunday night from $146 per person.

Further south, Snowshoe Mountain Resort in West Virginia is offfering two nights of lodging and two days' lift tickets for only $169 per person this weekend, valid in select units at the Inn at Snowshoe. The rate is based on double occupancy and is subject to availability. Call 877-441-4FUN to reserve.