Okay, so Bode's booze comments have proved the final spark that was needed to launch his pre-Olympic publicity, the magnitude of which (covers of Newsweek, Time, etc) our sport has not seen in more than 20 years.
Were the booze comments well-engineered publicity or just Bode mouthing off at the right time and stumbling upon a pre-Olympic media frenzy?
-HDH
Were the booze comments well-engineered publicity or just Bode mouthing off at the right time and stumbling upon a pre-Olympic media frenzy?
-HDH