From today's Ski News section:
G3 Adds Skis to Product Line
N. Vancouver (BC), Canada (Wednesday, October 13, 2004) - Snowsports manufacturer G3 Genuine Guide Gear will this season add skis to its product line that currently includes telemark bindings, climbing skins, and avalanche probes, saws and shovels.
Following years of research and development, Canadian company G3 Genuine Guide Gear is looking to expand its presence in the burgeoning backcountry ski market by releasing its first ever line of all-mountain alpine touring and telemark skis. To help create the skis, G3 worked with product designer Paul Parker, who carries a twenty-year history of ski and ski boot product development earned with Chouinard Equipment, Scarpa, Tua, Patagonia, Garmont and Marmot. His book, Free-Heel Skiing, is a well-known telemark bible. The line of four distinct models named Reverend, Baron, Siren and Ticket, were carefully crafted by G3 to satisfy the needs of the broadest range of skiers, styles and ski conditions, company spokespeople say.
"Both men and women of all ages are becoming increasingly interested in exploring the outdoors and trying something new. The result has been a significant rise in the popularity of backcountry skiing," says Oliver Steffen, president of G3. "Adding skis to our product line was a natural progression for G3. Preliminary sales are above what we had originally predicted. We expect to be sold out despite the significant commitment made to production numbers this season."
Oliver Steffen, an avid outdoorsman and telemark skier, started G3 back in 1995 with its first product, an avalanche probe, that was quickly embraced by backcountry skiers. Having recognized a distinct need for quality, functional and durable backcountry equipment, the company has flourished in nearly a decade of operations. Today, G3 rivals major US and European manufacturers and has on average doubled its sales annually since its inception.
G3's skis are available immediately at Canada's Mountain Equipment Co-op stores and REI in the US, as well as backcountry specialty stores that carry G3 products throughout Canada and the US.
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So, question for you folks, especially the backcountry tele and AT skiers: Are these skis that you'd be interested in trying? I'd imagine that demo opportunities will be few and far between, if that. Would you ante up and purchase a pair without a demo opportunity?
G3 Adds Skis to Product Line
N. Vancouver (BC), Canada (Wednesday, October 13, 2004) - Snowsports manufacturer G3 Genuine Guide Gear will this season add skis to its product line that currently includes telemark bindings, climbing skins, and avalanche probes, saws and shovels.
Following years of research and development, Canadian company G3 Genuine Guide Gear is looking to expand its presence in the burgeoning backcountry ski market by releasing its first ever line of all-mountain alpine touring and telemark skis. To help create the skis, G3 worked with product designer Paul Parker, who carries a twenty-year history of ski and ski boot product development earned with Chouinard Equipment, Scarpa, Tua, Patagonia, Garmont and Marmot. His book, Free-Heel Skiing, is a well-known telemark bible. The line of four distinct models named Reverend, Baron, Siren and Ticket, were carefully crafted by G3 to satisfy the needs of the broadest range of skiers, styles and ski conditions, company spokespeople say.
"Both men and women of all ages are becoming increasingly interested in exploring the outdoors and trying something new. The result has been a significant rise in the popularity of backcountry skiing," says Oliver Steffen, president of G3. "Adding skis to our product line was a natural progression for G3. Preliminary sales are above what we had originally predicted. We expect to be sold out despite the significant commitment made to production numbers this season."
Oliver Steffen, an avid outdoorsman and telemark skier, started G3 back in 1995 with its first product, an avalanche probe, that was quickly embraced by backcountry skiers. Having recognized a distinct need for quality, functional and durable backcountry equipment, the company has flourished in nearly a decade of operations. Today, G3 rivals major US and European manufacturers and has on average doubled its sales annually since its inception.
G3's skis are available immediately at Canada's Mountain Equipment Co-op stores and REI in the US, as well as backcountry specialty stores that carry G3 products throughout Canada and the US.
----
So, question for you folks, especially the backcountry tele and AT skiers: Are these skis that you'd be interested in trying? I'd imagine that demo opportunities will be few and far between, if that. Would you ante up and purchase a pair without a demo opportunity?
