What is going on at Crystal? Management change at the top March 2026

MarzNC

Active member
Of all the resorts owned by Alterra, the one that seems to has had the most issues that make headlines outside the PacNW is Crystal. As of this week, Crystal has a new President, a promotion of a VP. The last President was also a promotion of a VP, which happened a few years ago.

I paid attention to Crystal after John Kircher decided to buy it outright from Boyne Resorts. He brought it into his family's company back in 1997. Back then he was in charge of Big Sky and Boyne Resorts in the west, while his brother was in charge in the east. By 2018, John's family decided to sell Crystal to Alterra, which was just getting going.

Any thoughts from someone who skis in the PacNW?

April 2017

September 2018

April 2023

March 2026
 
Of all the resorts owned by Alterra, the one that seems to has had the most issues that make headlines outside the PacNW is Crystal. As of this week, Crystal has a new President, a promotion of a VP. The last President was also a promotion of a VP, which happened a few years ago.

I paid attention to Crystal after John Kircher decided to buy it outright from Boyne Resorts. He brought it into his family's company back in 1997. Back then he was in charge of Big Sky and Boyne Resorts in the west, while his brother was in charge in the east. By 2018, John's family decided to sell Crystal to Alterra, which was just getting going.

Any thoughts from someone who skis in the PacNW?

April 2017

September 2018

April 2023

March 2026
Another ski area CEO that has a background in food and beverage if I remember right, Vails ex ceo also had a background in food and beverage.
I know I’m not the sharpest knife in the drawer, but does anybody else see a problem with this ?
 
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