I do love the results coming out of Deer Valley (see story below):
Still, the resort didn’t see an increase in visitors. Previous projections showed a 20% increase year over year thanks to the expansion, but Bennett is hoping for more visitors next season.
Alterra Mountain Company is investing a significant portion of its $400M 2025/2026 capital program into a "multi-hundred-million-dollar" expansion of Deer Valley Resort. This massive project is doubling the resort’s size to 4,300+ acres, adding seven new chairlifts (including a 10-person gondola) for the 25/26 season to create one of North America's largest ski resorts
I assume this is why the Alterra CEO is out! Hundreds of millions invested, projected 20% growth, and skier numbers fall! Can't put enough lipstick on that pig!
Although some interesting snowmaking claims and data points.
Deer Valley Resort was no exception, but President Todd Bennett said it was still a record-setting year.
“It was definitely a little anticlimactic, but I am so proud of what the team was able to pull off,” he said on KPCW’s “Local News Hour” April 22. “We made more snow than we've ever made. We were in the neighborhood of, gosh, probably 500 million gallons of snowmaking this year.”
The manmade snow helped the resort open more terrain than ever before, with 185 of over 200 runs getting tracks. That’s 70 more than last year.
Bennett said about 100 of those runs opened for the first time, along with seven new chairlifts. The team got creative to make some openings a reality, especially around Christmas when temperatures weren’t dropping.
“We had extra snow at the base of the Pinyon lift and the grooming and the cat team decided we're going to take one bucket load at a time, literally front-end loader on the cat, and build a run to the top of Pinyon, just to get that open for the holiday guests,” Bennett said.
The latest snowmaking technology at Deer Valley’s East Village was a big help. Bennett said the TechnoAlpin snowmaking systems push out a lot of snow. On the coldest days during the season, Deer Valley’s over 300 snow guns were putting out around 19,000 gallons of snow per minute.
Despite a lackluster winter, Deer Valley Resort still had a record-breaking season.
www.kpcw.org