Here's
a recent Bloomberg article about an American couple doing the same Madrisa Tour that I did back then.
I think the writer is a bit overreactive about the notion that Epic = Hordes of Americans in the Montafon Valley and even in the smaller Gargellen.
During The Storm Journal's interview, Vail CEO Rob Katz laughed when asked if these Euro partnerships move the needle or are significant to the Epic Pass. He quickly dismissed the topic as irrelevant. 3 Vallees - maybe interesting. Austrian resorts most Americans do not know exist—maybe a couple hundred redemptions per season.
Again, this writer, Gordy Megroz, exaggerates, and I begin to question his knowledge of the Alps in general. He writes:
But these days hardly any ski area is immune to Big Skiing, particularly as companies such as Vail Resorts Inc. have started to wrap their corporate tentacles around European mountains. Andermatt, Switzerland, for example, has gone the way of Whistler Blackcomb in British Columbia, Canada: badly overdeveloped and a place best avoided.
Sure, the Andermatt-Sedun-Desintis ski resort has been rightfully upgraded and expanded, but only for the best. Most of this terrain is newly lift-served. Disentis is well-preserved and unchanged. Meanwhile, the jewel of Andermatt - Gemsstock - has had almost no improvements, and is still served by low-capacity cable cars that prevent its 360-degree terrain from getting skied out for weeks after a storm.
And has he walked the streets of Andermatt? Yes, some new upper-end development, but when you look, nearly one-third of the inns in Andermatt proper are not even online, and you cannot make a reservation electronically. They are all adequate, walking distance, and typically <100 CHF weeknight.
I find the refrain of "Vail = Ski Resort Desuction" a very tired, uninsightful diatribe that plays to the ill-informed Internet meme 'Bro' culture. Corporations are evil, the mountains should be free!
And this is the real kicker:
I was worried about my own visit. Would writing about the area for an eager American audience disrupt its gentle ecosystem? Bitschnau assured me it wouldn’t be a problem. “We only have so many beds in this valley,” he said. “Americans are welcome if they can find a bed.”
It took Telluride nearly two decades, hundreds of articles, Top 10 Lists, Films (Zudnick?), government funding for infrastructure, etc., to be 'discovered' - and a lot remains unchanged. Same with Jackson.
One writer behind a Bloomberg Paywall is not going to change anything.