Le Massif: Online Ski Magazine

In our world....lots of B2B mags use this format...they email out a link to the pub at the same time the print hits.

In B2B and here...the ADVERTISERS JUST DON'T GET IT. You need different ad materials so that your message can be read. Don't just resize a print ad - do a new banner ad designed for the space.
 
Impressive. With the rapid proliferation of mobile devices, however, I think that the ultimate solution would include portability, i.e. being able to use it in ebook readers.
 
Harvey44":rblwk9k4 said:
Don't just resize a print ad - do a new banner ad designed for the space.
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Can you post a link to an example of that?

I only read a couple articles of the Le Massif magazine, but it looks like they actually got a person who speaks English as a first language to translate the French. That's usually not the case.
=D>
 
Yeah, you wouldn't believe some of the "English" language press releases we receive from places where French, German or Italian are native.

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Admin":32r2k56a said:
Yeah, you wouldn't believe some of the "English" language press releases we receive from places where French, German or Italian are native.
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I know. It's generally a case of them not wanting to spend the money for a proper translation and farming it out to someone on-staff, who ends up writing a press release or website copy in flawless Franglish. If money's an issue, fine... do a first pass with your staff person, but be smart and have a native English speaker perform a final copyedit.

When I was at Le Massif five years ago, I wanted to tell the marketing woman that the ski area's English-language copy was brutal, but when I met her, she was so pleasant, I lost my nerve.
 
Those crazy French Canadians, they have a differnet word for everything...you know the old saying about the French, they fight with their feet and f**k with their face. Bon Chance & Au Revoir mes amis...
Shanks
 
jamesdeluxe":2ke7ss3j said:
Can you post a link to an example of that?
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Not easily. None of our clients do print anymore, and I never see good examples by other agencies.

Basically the problem many of these publishers have is that they have a revenue model based on print. You buy the print ad and the electronic version is included. It's one reason they are going down the tubes.
 
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