Snowbasin, UT, Mar. 19, 2024

Tony Crocker

Administrator
Staff member
We got started a little earlier than at Beaver Mt. and Powder Mt. due to Snowbasin’s predominant east exposure. We arrived by 9, had breakfast and were on the Needles gondola by 9:45. We headed directly to Strawberry, where the lower pitch of Coyote Bowl (run next to gondola in pic below) was already in prime corn mode.
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That pic was taken from the new DeMoisy lift, which does not go to the top of the ridge and thus can run many times when Strawberry is on wind hold. On this spring morning DeMoisy also gives direct access to the Lower Main and Bear Springs runs also with smooth corn.
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From the top of Strawberry is the view west over Ogden to the Great Salt Lake.
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Moving skier’s right, runs were almost deserted, even groomed upper Gordon’s here.
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Next run ungroomed Upper Main Street had softened.
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We pushed far right into Moonshine Bowl
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We descended lower on White Lightning.
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We left Strawberry around noon. I traversed over to Lone Tree. View down Strawberry from there:
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The sketchy bumped entry to Lone Tree is at far left.

Later view of Lone Tree riding the upgraded Middle Bowl chair:
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Snow in Lone Tree was still winter chalk.

Liz and I met at Needles and skied Porky’s Bowl plus a couple of groomers.
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I rode John Paul and the tram to the top of the Grizzly Downhill.
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I skied most of the Wildflower Downhill, deserted at 2PM during its peak spring condition. Views up:
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And down:
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Lower down I ended up in the intense moguls of Grizzly Downhill finish.
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View from the parking lot with Grizzly in red and Wildflower in orange.

I finished with a top to bottom Needles cruiser and 26,300 vertical.

With the east exposure and low base elevation Snowbasin goes to spring conditions fast in warm weather. However the high speed lifts allow you to rack up vertical with nearly every run timed to optimal conditions. I know Snowbasin is impacted by Utah’s explosive growth on the weekends, but midweek you can see there is plenty of elbow room in nearly all of my pictures.
 
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I see Snowbasin has a projected closing date of April 28. This year has been a near average one as far as snow goes? It will be pretty thin in most areas on closing day I would think?
 
Not necessarily thin but definitely sloppy by noon.

Snowbasin as of March 16 was at 125% of normal snowfall, with Utah overall at 122%

Overall western snowfall was 96% on March 16, an impressive recovery from the 57% Jan. 1. That implies about 130% over the past 2 1/2 months.
 
Not necessarily thin but definitely sloppy by noon.
Do any of the resorts that cater to spring skiing fanatics (Mammoth, Squaw) spin lifts earlier in the day once April and May come round? I recall a 9am start at Bachelor last year but we got 3 snow days so they would not have been catering to spring conditions.
 
Only Mammoth is proactive about responding to spring conditions. Opening bell gets moved back to 8am sometime in May and eventually 7:30 in June. Closing is rolled back to 3pm sometime in May, then 2pm and sometimes earlier when it’s very warm and they are concerned about wet slides.

Bachelor backs up its closing time to 2pm or earlier on a fixed date in late April. Opening might be 8 or 8:30.

If winter conditions persist into May, Mammoth will continue with a later closing hour but Bachelor cuts it back on the fixed date regardless.
 
see Snowbasin has a projected closing date of April 28.
That's odd. I could've sworn that Snowbasin always closes by mid-April.

I'm jealous of the nice spring conditions Tony scored.

Hah, Lone Tree. I remember 20 years ago someone I was skiing with tried to talk me into giving it a shot. I told him no thanks, which was the correct answer for my skill level (confirmed by the pic):
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Hah, Lone Tree. I remember 20 years ago someone I was skiing with tried to talk me into giving it a shot. I told him no thanks, which was the correct answer for my skill level (confirmed by the pic):
Do you not possess that inner thing that makes you want to have a crack at terrain that is above your skill level whether it’s sensible or otherwise?
 
Hah, Lone Tree. I remember 20 years ago someone I was skiing with tried to talk me into giving it a shot. I told him no thanks, which was the correct answer for my skill level (confirmed by the pic):
Interestingly, I look at it, and despite the pitch I bemoan that it is too wide. Gimme some nice narrow chutes!
 
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The Holding family, owners of Sun Valley Resort for over 40 years, has built a legacy of investing in world-class amenities and infrastructure while maintaining a low-profile, family-owned approach. Their dedication to both Sun Valley and Snowbasin has fostered a premier, Olympic-level experience.
I completely missed that three years ago Snowbasin cancelled the Club Med luxury hotel they'd been planning. Selfishly, I love that they have no onsite lodging but it seems like they're leaving serious money on the table. Since nobody addressed it here, check out the detailed answer I got from our friend in the cloud:

Why the Club Med deal fell apart

The official explanation was deliberately vague, but if you piece together multiple sources, three things stand out:

1) Timeline delays killed it

  • Both sides acknowledged delays in getting the project moving.
  • Club Med basically said: we’re not waiting around indefinitely and shifted to other projects.
That’s a big deal in hospitality – these projects are capital-intensive and very schedule-driven.

2) Snowbasin changed priorities midstream

  • Snowbasin explicitly said it wanted to reassess the path ahead and focus on the core ski experience.
  • At the same time, they were pouring money into lifts, parking, terrain, and infrastructure instead.
Translation: they decided operational upgrades were a better near-term ROI than a massive hotel.

3) Likely infrastructure + development friction (less public, but real)

  • Industry chatter points to water, power, and environmental constraints slowing things down.
That’s very common in Utah base-area builds – especially at a resort that historically had zero lodging footprint.


The deeper question: why no lodging at all?

This is where the Holding family comes into play. They absolutely know how to build luxury ski villages – Sun Valley Resort is proof. So the absence at Snowbasin Resort is not incompetence. It’s intentional.

1) They’ve prioritized a “pure ski mountain” model

Snowbasin has always been positioned as:
  • easy access from Salt Lake City
  • no reservations, free parking, minimal friction
  • day-trip friendly
Adding a big slopeside village changes that dynamic overnight.

And they’ve leaned hard into improving the on-mountain product instead:

  • lifts
  • terrain flow
  • parking capacity
  • guest experience
That’s been their competitive edge.

2) Lodging is a decades-long plan, not a rush job

  • Snowbasin actually owns hundreds of acres for future development, including hotels, condos, and village space.
  • But they’ve said outright: timeline depends on market conditions and acceptance – and could take decades.
So it’s not never – it’s not until it makes perfect sense.

3) They’re extremely conservative operators

The Holding family has a reputation in the ski industry for:
  • long-term thinking
  • avoiding overdevelopment
  • controlling quality tightly
A 300+ room all-inclusive run by an outside brand like Club Med is a big philosophical shift:
  • less control over guest experience
  • different clientele mix
  • potential strain on infrastructure
Backing out is very consistent with how they operate.

4) Ironically, Snowbasin doesn’t need lodging (yet)

This is the key economic point:
  • It’s ~45 minutes from Salt Lake City
  • Visitors can stay in Ogden, Huntsville, or Salt Lake City
  • Demand has been booming anyway
So unlike destination resorts (e.g., Deer Valley or Vail), Snowbasin hasn’t been forced into building beds to survive.


Bottom line

  • The Club Med project died because of delays, shifting priorities, and strategic hesitation
  • The lack of lodging isn’t an oversight – it’s a deliberate, long-term approach by the Holding family
If you strip it down: Snowbasin is choosing to be a world-class ski mountain first, and a destination resort later – if ever


My blunt take

They probably will build lodging eventually – but:
  • It won’t be rushed
  • It may not be all-inclusive
  • And it will likely be phased, controlled, and high-end, closer to Sun Valley than Club Med
The Club Med deal was essentially a shortcut to becoming a destination resort. They decided they didn’t need it.
 
Do you not possess that inner thing that makes you want to have a crack at terrain that is above your skill level whether it’s sensible or otherwise?
Slightly above, yes. Significantly above, no.
Interestingly, I look at it, and despite the pitch I bemoan that it is too wide. Gimme some nice narrow chutes!
Revisiting this two years later -- even though it's wide, I give it a 50/50 chance that I'd ragdoll a pitch like that and if I made it down intact, it'd be thanks to unattractive survival jump turns.
 
unattractive survival jump turns
They are only unattractive if you can't control them or link them together. This was the chief age related annoyance to me this ski season. Making controlled turns on 40 degree terrain usually runs my heart rate up so fast I'm forced to take frequent breaks, which makes the skiing not very enjoyable. Steep snow needs to be powder or corn now for me to avoid the excessive stops. And I also had that ragdoll/self-arrest event on Monument Feb. 4.
 
if I made it down intact, it'd be thanks to unattractive survival jump turns.
They are only unattractive if you can't control them or link them together.
That's why I included the word "survival" -- meaning I can't imagine that mine would be attractive.

I also had that ragdoll/self-arrest event on Monument Feb. 4.
How many verts did you fall before the self-arrest? Amazing that you didn't suffer any injury.
 
Back to the "no Snowbasin lodging" issue, it seems to be unique.

Are there other examples of a medium or large lift-served mountain on privately-owned land where the owner has decided not to build hotels or condos? Whiteface, Gore, Belleayre don't count because they're on highly regulated state land and A Basin, Santa Fe, Loveland don't count because they're on federal land.

Quebec's Le Massif is still owned by the Cirque du Soleil guy but I believe that it sits on provincial land so I have no idea if there are lodging constraints. Maybe @Skieric knows?
 
There are locals in the Ogden Basin who used to have Snowbasin season passes who have been completely put off by the increased number of people who are skiing there on a regular basis. My sense is that people who shell out for a Club Med experience wouldn't be that happy at Snowbasin as the situation stands now.

When there is limited off-piste terrain available, there are several areas where skiing groomers can feel dangerous because of narrow junctions. I felt that way in January 2025 when I took a couple of cautious intermediates for their first look at Snowbasin. It had rained and then frozen a couple weeks earlier. Was not a good experience for them at all. While locals like to blame Ikon travelers, I've talked to quite a few folks who gave up season passes in LCC/BCC in favor of Snowbasin in recent years. Rode up the JP chair with a woman who used to work at Alta. After the family included a kid, she and her husband decided to move closer to Ogden and switch to Snowbasin as their home mountain. Dealing with a drive in LCC/BCC on weekends wasn't worth it anymore.
 
Quebec's Le Massif is still owned by the Cirque du Soleil guy but I believe that it sits on provincial land so I have no idea if there are lodging constraints. Maybe @Skieric knows?
I dont know many details on the lands at Le Massif. However, the highway providing the fastest access provides access to the top creating an upside down mountain. At the top there are scattered homes off the access road, but no base or commercialized area. At the bottom they built a Club Med.
 
There are locals in the Ogden Basin who used to have Snowbasin season passes who have been completely put off by the increased number of people who are skiing there on a regular basis.
Before joining Epic in 2019 and then Ikon in 2022, Snowbasin's lack of crowds and extensive terrain created Alps-like powder days (zero feeding frenzy/no need to create detailed plans to avoid hordes) and groomer days when you'd go several runs without running into anyone. Of course, having an owner with very deep pockets -- who was prepared to lose money year after year -- helped make that possible.
 
Of course, having an owner with very deep pockets -- who was prepared to lose money year after year -- helped make that possible.

Snowbasin's expansion was mandated for the Olympics, not a random gift to skiers.

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Utah struggles to offer "continuous vertical" – it's definitely not the Alps! It may have great snow
Try skiing a 1000m/3300ft run? (Even a 600m/2000ft run without many catwalks/ridges/traverses?)
  • Solitude - No
  • Brighton - No
  • Alta - No
  • Canyons - Not really
  • Park City -Not really
  • Deer Valley - No
  • Powder Mountain - No
  • Sundance - No
The only legitimate downhill option in Utah, outside of Snowbasin, is Snowbird, and you can't put the Olympics in Little Cottonwood Canyon; it's a logistical nightmare. Snowbasin was the only option, and it was a transactional relationship, not a money dump into Sun Valley, a true North American legendary resort.

How Holding acquired Snowbasin¿and how Snowbasin acquired the Olympic speed events¿is a lengthy and controversial tale. Before purchasing Snowbasin in 1984, Holding knew the ski area lacked the necessary acreage for a viable base area. He approached the U.S. Forest Service about a land exchange¿a proposition that ultimately led to a bitter battle, the scars of which are still not healed. The Utah environmental group Save Our Canyons strongly opposed the land swap and any subsequent development. After 16 years of negotiations, Holding traded more than 11,000 acres near the Wasatch Cache National Forest for 1,377 acres of federal land at the base of Snowbasin.

“As much as I liked Snowbasin,” Holding now reflects, “I wouldn’t have bought the resort if I didn’t honestly believe we would be able to buy land for a base area.” When the issue comes up, his wife Carol buries her head in her hands. “We’ve had more than enough controversy over this subject,” she quietly admits.
 
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