This NY Times article nails several points that have soured me on the craft wave: IPA overload, annoying adjectives (hazy, dank, etc.), dumb names, and silly graphics.
Call me a curmudgeon but the ones I keep at my house are usually the Bavarian Big 3: Weihenstephaner, Hacker Pschorr, and Franziskaner.
www.nytimes.com
The truth is, the craft beer boom got ahead of itself — bloated on branding, locked in an arms race of hops, and distracted by its own cleverness. Breweries expanded too fast and chased trends too hard, trying to be everything but beer.
Call me a curmudgeon but the ones I keep at my house are usually the Bavarian Big 3: Weihenstephaner, Hacker Pschorr, and Franziskaner.
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Drinking is down, but there are a few simple fixes that can get people hoisting their cans again.