Mountain Summit Signs: Post 'Em!

jamesdeluxe

jamesdeluxe

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Staff member
These big bad branding exercises used to:
  • Only be found at francophone resorts in the Alps but are now spreading throughout the other language regions.
  • Only seen in Europe but are now popping up elsewhere in the world.
  • Only put up in the biggest industrial resorts; however, smaller ski areas are getting in on the act too.
  • Only constructed on mountain summits but are now being seen elsewhere including base areas and access roads.
  • Be sneered at by some/many as a visual blight but are now accepted as a fact of ski life, like death and taxes.
  • Only designed for ski areas but are now being used in cities
Post 'em if you got 'em and keep adding as you find/accumulate more. I'll prime the pump with a few of mine. We all know which FTO member has the most. :eusa-think:

Feb 2016
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Feb 2018 (Isola, FR)
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Feb 2018 (Auron, FR)
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Jan 2023
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Mar 2023
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Mar 2026
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Lake not mountain.

Recent trip:
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I’m sure there must be one in Grand Massif but we didn’t see it.

One of the first US copycats;
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Sbooker said:
I figured I’d post one that few others on here would not have seen.
Click to expand...
Nice pic (I like the bell) but as the OP, I'm DQing it :icon-e-wink: -- the signs have to be the style with the person-sized letters, like the one of Zermatt with the half hidden Matterhorn!

There doesn't appear to be a dedicated report here from Thredbo. Have you posted one that I can't find?
 
jamesdeluxe said:
Nice pic (I like the bell) but as the OP, I'm DQing it :icon-e-wink: -- the signs have to be the style with the person-sized letters, like the one of Zermatt with the half hidden Matterhorn!

There doesn't appear to be a dedicated report here from Thredbo. Have you posted one that I can't find?
Click to expand...
I don’t think I’ve posted much about Thredbo but I’ve got enough pics to put something together I think.
 
I guess I have been "lucky enough" to not see these kind of signs in the US so far. I did see a couple in 3 Valleys last season (see James' Meribel sign above for one example).

The best I have for the US so far are the following, though Obviously I did not ski this winter so someone could have put a new one somewhere in Colo...

Not at the top and no way to walk over and pose with it...
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Does this type of nonsense count?
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How about these type of adverts? Very clearly meant to be photographed just like the big signage stuff...
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Same with this billboard at the Copper mtn T-Bar. It's only purpose in life is to be photographed by the tourists...
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EMSC said:
Does this type of nonsense count?
Click to expand...
Not sure about the messaging (I assume that's what you're calling out as nonsense) but I've always been a fan of WP's historic site signage. I like the logo and maroon/black/white "brand colors," although it looks like they need a fresh painting.
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I truly dislike Copper's logo.
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Was this the previous one? IMO it's much better.
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jamesdeluxe said:
There doesn't appear to be a dedicated report here from Thredbo.
Click to expand...
I scanned pics from my day in 1997 and posted here.
jamesdeluxe said:
the signs have to be the style with the person-sized letters
Click to expand...
I'm inclined to agree that should be the presumption for this thread though I think that bell at Thredbo is a worthy exception.

North American areas often have signs, but the person-sized block lettering style copied from the Euros is a recent development here.
 
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