Regarding the elasticity of demand for gasoline, I think we have hit the point where, with gas at $3.50 to $4.00 per gallon and possibly going higher, many people are a lot more conscious about how much driving they do and what sort of vehicle they drive. I think we're going to see a drop in how much driving the average person does in this country. I also think people will be much more interested in what sort of mileage a vehicle gets when they go out to buy a new or used car. I read last week that GM is shutting down 4 of their factories that make large trucks and SUV's because demand for those vehicles has fallen off the shelf. I don't know of many people who are out looking to purchase 5,000 pound SUV's that get 14 miles to the gallon. I now drive a Honda Civic Hybrid that I've had for two years. It gets 44 to 48 MGP around town and 50 to 52 MPG on the highway. With a 12 gallon tank, the range is 400 to 500 miles per tankful, depending on the type of driving you do and how low you let the tank go before putting more gas in. It is NOT a good ski car (we also own a Subaru wagon on which I put 4 snow tires in the winter). The Honda Civic Hybrid has a small trunk with no pass through from the trunk into the passenger compartment because the batteries are located behind the rear seat in this vehicle. You could put a ski rack on the car to carry skis, but my experience is that this car does NOT handle well in the snow or on slick roads. I would not want to drive this car on mountainous roads in a snowstorm. Even though it is a front-wheel drive car, I think it is simply too light to do well in the snow. It might help to put 4 snow tires on the car. I may do this next winter.
My guess on the impact of high gas and energy prices on the ski industry is that if prices do remain high (or go higher), it is going to have a meaningful adverse impact on the ski industry. I think the large, destination ski areas (Vail, PC, Alta/Snowbird, JH, Stowe, etc) will continue to do OK as the type of affluent people who ski at these areas will still be well off enough financially and be willing to pay the higher costs necessary to ski and vacation at these types of areas. However. I think the smaller, regional ski areas are going to be hurt badly if energy prices remain high. First, their own costs for running the ski area are escalating exponentially, especially int he Northeast , where extensive snowmaking is necessary (especially if "global warming" continues) to keep the slopes open. Operating a ski area is very energy intensive. Second,the type of people who ski at these smaller areas (mostly middle class or in the lower "upper middle class" range) are the ones who will be hurt financially by higher energy prices (facing a choice of using their money to buy oil to heat their house and pay for gas to get to work and pay higher costs for food or spend the money to go skiing, most people are going to choose to live in a warm house and continue to have a job and have food on the table). Third, the cost of driving to the ski area will increase, adding to the overall cost of the ski trip (and I predict that most ski areas are going to have to substantially raise ticket prices in the upcoming years to try to make up for their higher costs). Unfortunately, I think that the smaller ski areas are facing a perfect storm of unfortunate consequences if energy prices remain high or go higher. I would not invest $5.00 in a small ski area right now. My prediction is that we will see many ski areas go under in the next 10 to 15 years. The big resorts will survive, but the smaller ones are facing a bleak future. Skiing will become even more of an elitist pastime along the lines of sailing. Sad, but an unavoidable consequence of higher energy prices. It's been 35 years since the first Arab oil embargo and we've essentially done nothing in this country to develop a more rational and realistic "energy policy". We're now paying the price for that inaction.
I don't mean to rant, but I think a lot of people are going to get hurt. I hope that I am wrong and maybe energy prices will come down again, but I would not bet my life savings on that.