Telluride, CO – mar-ket-ing \mär-kə-tiŋ\ – the process or technique of promoting, selling, and distributing a product or service. Businesses spend countless hours and resources developing annual marketing campaigns to appeal to customers and drive products. But what interests guests can be different from what a business perceives. So, how does a business get the … Continue reading Colorado Ski Resort Tries Unique Approach to Developing Advertising Campaign→
Squaw Valley, CA – Squaw Valley’s aerial Cable Car offers incredible views of Lake Tahoe and the surrounding Sierra Nevada throughout the year as it ascends 2,000 feet from The Village at Squaw Valley to High Camp, elevation 8,200 feet. In summer, the Lake Tahoe area ski lift offers miles of breathtaking hiking, a host … Continue reading Snow Play Still Possible at Squaw Valley→
Lake Wanaka, New Zealand – Snowboarders and freeskiers converged on Snow Park NZ Saturday for the return of the Electric Quarter Pipe Battle. The “jam” style format allowed both skiers and snowboarders to display style and amplitude in a fun and relaxed atmosphere on the only Quarter Pipe to feature permanently in a New Zealand … Continue reading New Zealand’s Electric Quarter Pipe Battle a Success Under Sunshine→
Lake Wanaka, New Zealand – The Freestyle Day of the World Heli Challenge was held above Wanaka on Sunday in a stunning venue off of Mount Albert that has never before been used for the competition and may well have never been skied before at all. “The conditions were epic,” said event founder Tony Harrington. … Continue reading Freestyle Day Complete at World Heli Challenge→
Park City, UT – Olympic ski jumper Peter Frenette, of Saranac Lake, N.Y., took his third straight U.S. title Saturday at the U.S. Ski Jumping Championships at Utah Olympic Park in Park City. Park City’s own Jessica Jerome took the women’s crown for her eighth career U.S. title. Frenette, who swept the large and normal … Continue reading Frenette and Jerome Take U.S. Ski Jumping Titles→
Teton Village, WY -Following the second best ski season in the Wyoming resort’s history, Jackson Hole Mountain Resort (JHMR) is spending $4.5 million this summer, including the addition of the Marmot chairlift for winter 2011-12. The new lift is a double chair that will carry skiers and snowboarders 1,200 vertical feet from South Pass Traverse, … Continue reading New Chairlift for 2011-12 at Jackson Hole→
Park City, UT – Gondola Resorts, Inc. has announced the vacation property rental company’s expansion into the state of Utah. The firm will offer over 150 vacation rentals at three Utah ski resorts including Park City, Deer Valley and The Canyons via a downtown Park City office. This will be the company’s first step into … Continue reading Gondola Resorts Expands Operations to Utah→