Pep Fujas Inks New Deal with K2

Seattle, WA – K2 Skis has announced a new three-year contract with world-renowned skier Pep Fujas. Well-known for his smooth style and effortless on-snow creativity, Fujas will lend his vision to direct K2’s new athlete-inspired freestyle skis. “We are ecstatic to have Pep continuing with the program. He is a gifted athlete who epitomizes what K2 is … Continue reading Pep Fujas Inks New Deal with K2

Lonely Planet Acquires Stake in TGR

Jackson, WY – On Wednesday, travel media company Lonely Planet announced the acquisition of a strategic stake in action sports media house Teton Gravity Research (TGR). The investment comes as TGR has doubled in size in recent years. Following the release of two award-winning feature films, TGR currently has multiple films in production and development phases … Continue reading Lonely Planet Acquires Stake in TGR

Skier Dies in Avalanche Near Silverton

Silverton, CO – A skier descending Kendall Mountain, southwest of the tiny San Juan Mountains town of Silverton, Colo., died in an avalanche on Tuesday. Olivia Buchanan, 23, of Durango, Colo., was among a group of backcountry skiers descending the Rabbit Ears (Arcade) avalanche path at 11,000 feet on the forested northwest aspect of Kendall Mountain … Continue reading Skier Dies in Avalanche Near Silverton

Sierra Nevada Brews Special Beer for World Ski Championships

Vail, CO – The 2015 World Championships Organizing Committee and Sierra Nevada Brewing Co., official beer partner for Vail and Beaver Creek’s World Ski Championships, have officially unveiled Start House Session Ale – a beer brewed exclusively for 2015 World Championships ski racing fans. Start House Session Ale will make its debut at a Tapping Party on