New Hampshire Ski Resorts Offer Special Programs for 4th and 5th Graders

North Woodstock, NH – Ski New Hampshire, the statewide association representing 38 alpine and cross-country ski resorts throughout the state, is inviting fourth and fifth grade students to participate in its annual Earn Your Turns program and Snowsports Passport program. The programs make it easier for children and their families to enjoy snowsports more frequently, … Continue reading New Hampshire Ski Resorts Offer Special Programs for 4th and 5th Graders

New VP of Marketing and Sales at Crested Butte

Mt. Crested Butte, CO – Crested Butte Mountain Resort (CBMR) has named Scott Clarkson as its vice president of marketing and sales. Clarkson comes to Crested Butte with over 25 years of experience in ski industry marketing; he spent 15 of those years at Okemo Mountain Resort in Vermont, a sister resort of CBMR. “Scott’s … Continue reading New VP of Marketing and Sales at Crested Butte

Vancouver Salomon Store Donates $1500 To North Shore Rescue

Vancouver (BC), Canada -The Salomon Store is committed to celebrating the mountains and since opening their first Vancouver location a month ago the brand has stayed true to that mandate. A percentage of sales from the October 6 grand opening has benefitted the North Shore Search and Rescue. Salomon Store Vancouver presented the organization with … Continue reading Vancouver Salomon Store Donates $1500 To North Shore Rescue

Beer and Boards: Epic Planks Partners with Brewery on Skis, Snowboards

Grand Rapids, MI – Founders Brewing Co. and Epic Planks have announced the release of their collaborative skis and snowboards. “Founders and Epic Planks have so much in common,” says James Barber, one of the owners of Epic Planks. “We’re both about enjoying life and being more than just a couch decoration.” [caption id=”attachment_18732″ align=”alignright” … Continue reading Beer and Boards: Epic Planks Partners with Brewery on Skis, Snowboards

Okemo Gears Up for Ski and Snowboard Swap

Ludlow, VT – This weekend, the annual Ski and Snowboard Swap to benefit Okemo Mountain School is the place to gear up for the winter with new and used equipment at great prices. Skiers and snowboarders will find everything they need to make the most out of the snowy season: skis, snowboards, boots, bindings, helmets, … Continue reading Okemo Gears Up for Ski and Snowboard Swap

Kids Spend $296 Million on Ski and Snowboard Gear and Apparel

McLean, VA – SnowSports Industries America (SIA) has released its 2011 SIA Youth Snow Sports Market Intelligence Report that analyzes the buying behavior of snow sports participants ages 17 and under. Kids are a highly influential demographic in the snow sports market, and what they are doing and purchasing today drives innovation and ultimately the … Continue reading Kids Spend $296 Million on Ski and Snowboard Gear and Apparel

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