Perisher Valley (NSW), Australia – Australia’s
Perisher ski resort has announced plans to launch its new “MyRide” ticketing system. Using a fully integrated on-line sales platform with RFID (Radio Frequency Identity) technology, the Perisher MyRide initiative will offer skiers and snowboarders the opportunity to buy their lift tickets before they leave home and reload them at the MyRide online store for direct-to-lift access to the resort’s ski lifts.nAt the MyRide online store, lesson packages, equipment and clothing rental, plus access to deals
and special offers unique to MyRide Club members will also be available.
By logging onto www.perisher.com.au/myride, guests will also be able to access MyRide Stats, which
lets them track how much terrain they’ve covered and how many lifts they’ve ridden, even comparing
these statistics with friends and family. Plus, MyRide Money will allow spending money to be loaded
onto lift tickets for retail purchases and conveniences like lunch money for kids.
New automated gates are now being installed across the majority of Perisher’s 47 lifts that will scan
MyRide lift tickets without the need to display them outside ski jackets, making checking lift tickets
quicker.
“Now you’ll be able to keep your hands warm and leave your MyRide ticket in your pocket while your
ticket is checked,” explains Peter Brulisauer CEO at Perisher. “Retain your ticket and reload it at the MyRide online store to skip the ticket office
and go direct to the lifts on your next day’s skiing. MyRide is set to greatly improve the experience for
Perisher’s guests.”
Implementing MyRide across Perisher‟s four resort areas comes with a AUD $2 million price tag,
utilizing technology provided by Resort
Technology Partners and SKIDATA. The result will be tickets that can be reloaded and the ability for Perisher to be more flexible with products and pricing.
The newly launched MyRide Club will this year replace the Perisher Card program, with new products soon to be introduced, the first of which will be a 5-Day Any-Day lift ticket available beginning this month.