Grand Rapids, MI – Founders Brewing Co. and Epic Planks have announced the release of their collaborative skis and snowboards.
“Founders and Epic Planks have so much in common,” says James Barber, one of the owners of Epic Planks. “We’re both about enjoying life and being more than just a couch decoration.”
“We really respect what these guys are doing,” adds Founders Brewing Co. President and CEO, Mike Stevens. “We only use the best ingredients in our brewery, because we know that’s what’s going to make the best beer, and Epic Planks has the same philosophy with the materials they use to make their boards and skis. A quality product takes priority over profitability and efficiency for both of our businesses.”
Founders has been committed to supporting innovative and unique active lifestyle initiatives. They have sponsored a local bike team for years; donated $20,000 in 2010 to jump-start the efforts of Grand Rapids Whitewater, a local nonprofit looking to restore the Grand River to its natural state; and helped kicked off the inaugural Grand Rapids Urban Adventure Races held earlier this year. They saw this as an opportunity to support winter sports nationwide.
“The partnership just made sense,” says Founders Vice President of Marketing and co-founder, Dave Engbers.
The snowboard in the new Founders line comes in the Stash Park and Stash AMP models and incorporates artwork from Founders’ winter seasonal Imperial IPA, Double Trouble ($425 retail for both boards, including tax). The skis come in either Epic Planks’ first model and flagship, the Crop Duster, or the Vaporizer, and are designed based on Founders’ newest year-round beer, All Day IPA, which will be released in February 2012 ($745 retail for Crop Duster, $690 retail for Vaporizer; both include tax).
The first round of pre-orders must be turned in by November 15 for delivery in January 2012. Orders will be accepted at the Founders company store and their online gear site.