Denver, CO – The Colorado Ski Country USA (CSCUSA) 2010-11 Colorado Gems Card are now on sale, offering free lift tickets at some of CSCUSA’s “Gems” resorts and discounts on skiing and riding at others.n“Over the last 11 years, the CSCUSA Gems Card has become a ‘must have’ for savvy skiers and riders,” said Melanie Mills, President and CEO of CSCUSA. “CSCUSA’s announcement of the card’s availability is one of the first signals to skiers and riders that it’s time to start thinking ahead to the ski season.”

Unlike the state’s larger, more popular ski resorts, Gems resorts are off the beaten path. Each has their own unique character and feel. Some of the programs Gems Card holders can take advantage of for the 2010-11 season include free lift tickets to two ski areas, two-for-one lift tickets at six ski areas, and savings on lift tickets at all nine Gems ski areas: Arapahoe Basin, Echo Mountain, Eldora Mountain Resort, Loveland Ski Area, Monarch Mountain, Powderhorn Resort, Ski Cooper, SolVista Basin, and Sunlight Mountain Resort.

Cards are available now and throughout the upcoming ski season for $10 until they sell out, and can be ordered at www.ShopColoradoSki.com.