Category Archives: Equipment

Vail Resorts Subsidiary Buys Hoigaard’s Sporting Goods in Minneapolis

Minneapolis, MN – Continuing its expansion into the Midwest launched by the purchase of Afton Alps ski area in Minnesota and Mount Brighton in Michigan this past winter, Vail Resorts has now acquired Hoigaard’s Sporting Goods Store in Minneapolis through its retail subsidiary, Specialty Sports Venture. In business since 1895, the 20,000 square-foot Hoigaard’s store … Continue reading Vail Resorts Subsidiary Buys Hoigaard’s Sporting Goods in Minneapolis

Adidas Launches New Snowboard Gear and Apparel Line

Portland, OR – Running and ball sports brand Adidas is preparing a new line of gear and apparel for a fall debut, this time for snowboarding. First jointly announced in January at the SnowSports Industries America show in Denver, Colo., and the ISPO trade show in Munich, Germany, new snowboard boots, goggles, clothing and more … Continue reading Adidas Launches New Snowboard Gear and Apparel Line

Elan Snowboard Plant Files for Bankruptcy

Fürnitz, Austria – Austrian media outlets are reporting that Elan’s snowboard plant in Fürnitz has filed for bankruptcy. Company officials blame increased raw materials costs and a decline in contract production for the bankruptcy of the plant, which employs 78 people full-time and another 90 seasonally. More than four million snowboards have been manufactured at … Continue reading Elan Snowboard Plant Files for Bankruptcy

Black Diamond Equipment Appoints New Financial Officer

Salt Lake City, UT – Black Diamond, Inc., a Utah-based supplier of high performance outdoor, action sport and ski equipment, is expected to appoint Aaron Kuehne to interim chief financial officer, effective March 15, 2013, serving as the company’s principal financial officer and principal accounting officer. Kuehne, the company’s current vice president of finance, will … Continue reading Black Diamond Equipment Appoints New Financial Officer

Gibson Guitars Partners with Völkl Skis to Benefit the High Fives Foundation

Truckee, CA – A one-of-a-kind handmade Gibson Classic Custom Les Paul guitar has been produced and painted with the top sheet graphic of the 2013 Völkl Shiro ski by the artisans at Gibson Guitar in Nashville, Tenn. This unique guitar will be sold via an eBay auction currently underway through 12:01 a.m. PST on Feb. 24, with proceeds … Continue reading Gibson Guitars Partners with Völkl Skis to Benefit the High Fives Foundation

The North Face Expands Commitment To U.S. Freeskiing

Alameda, CA – The North Face, an original partner of U.S. Freeskiing, is taking the next step in its dedication to the sport through U.S. Freeskiing’s new Rookie Team. This partnership builds off the brand’s charter sponsorship of the U.S. Freeskiing Team, which began in 2011 just before halfpipe and slopestyle skiing were announced as … Continue reading The North Face Expands Commitment To U.S. Freeskiing

Google Adds Ski Lifts and Runs to Maps

Mountain View, CA – Internet giant Google took the first step yesterday to adding ski lifts and trails to its popular mapping product for the web and smart phones. Initially offering ski data for 38 resorts across North America, including such popular destinations as Squaw Valley, Calif., and Whistler Blackcomb, British Columbia, Canada, as well … Continue reading Google Adds Ski Lifts and Runs to Maps