Category Archives: Equipment

Ski Retailers See Pre-Season Sales Driven by Pent-Up Demand

McLean, VA – SnowSports Industries America (SIA) and Leisure Trends Group this week released sales numbers for August through September 2012 collected from the point of sale systems of more than 1,200 snow sports retailers across the U.S. Results show that pre-season snow sports sales increased 2% in units and 1% in dollars sold to … Continue reading Ski Retailers See Pre-Season Sales Driven by Pent-Up Demand

One Man’s Lost Ski Gear Is Another Man’s Treasure

Scottsboro, AL – Alabama may not seem like the most logical place to shop for ski gear, but Unclaimed Baggage Center in Scottsboro, a unique retail tourism destination in its own right, will host its 31st annual Winter and Ski Event this Saturday with shoppers camping out in the parking lot to make sure they … Continue reading One Man’s Lost Ski Gear Is Another Man’s Treasure

Colorado Ski Country USA Partners with Flylow

Denver, CO – Resort trade group Colorado Ski Country USA (CSCUSA) today announced a new partnership with apparel brand Flylow Gear. Flylow will be the official outerwear brand of the association as the companies team up to promote skiing at Colorado Ski Country’s 21 ski and snowboard resorts. Founded by Colorado natives Dan Abrams and … Continue reading Colorado Ski Country USA Partners with Flylow

Burton Realigns Snowboard Brands

Burlington, VT –  At a company-wide meeting held this week at its Burlington headquarters, Burton Snowboards announced that its senior management team has elected to alter the structure of Burton owned brands and discontinue several of those brands to refocus the company’s efforts. “Burton has experienced several years of income growth since the recession and … Continue reading Burton Realigns Snowboard Brands

Head Injuries Still Increase Along with Helmet Use

Denver, CO – Injuries and fatalities from skiing and snowboarding in the U.S. have not declined, despite measures aimed at making these popular winter sports safer, according to two studies being presented in Denver this week at Scientific Assembly, the annual meeting of the American College of Emergency Physicians (ACEP). “Skiing and snowboarding-related head injuries … Continue reading Head Injuries Still Increase Along with Helmet Use

Zeal Unleashes Ski Goggle with Integrated HD Camera

Boulder, CO – After being the first to debut a ski goggle with a GPS-enabled heads up display, Zeal continues forging the way for technologically savvy goggles with their iON HD camera goggle announced today. The first of its kind and now available for purchase, the Zeal iON is made for documenting adventures on the … Continue reading Zeal Unleashes Ski Goggle with Integrated HD Camera

K2 Reveals Remaining Skis Honoring The Rolling Stones

Seattle, WA – Named the “World’s Greatest Rock and Roll Band of All Time” by the Rock and Roll Hall of Fame, The Rolling Stones and merchandising company Bravado have partnered with K2 Skis to offer a commemorative collection of skis.  Since 1962, The Rolling Stones have earned their respected eminence in rock n’ roll … Continue reading K2 Reveals Remaining Skis Honoring The Rolling Stones