Steamboat Springs, CO – Partnerships, innovation and service seem to be driving success at Chaos and Moon Shadow. For both ski and snowboard headwear brands, current designs and colors are growing brand awareness in the marketplace. Sponsorships and affiliations, and strong price points with sizeable retail margins are also fueling this growth, company officials assert.

Briarcliff Manor, NY – Ski and snowboard bootfitters will again be honing their craft this fall at MasterFit University, North America’s training centers for boot fit education run by master bootfitter Steve Cohen. nNow in its 15th year, Masterfit U is recognized as the world-wide standard in boot fit education, drawing attendees from North America, … Continue reading Back to School Time for Ski Boot Fitters →

Georgetown, CO – Mother Nature may have dusted the Colorado High Country with wisps of snow again today, but one of the state’s ski resorts will give her a helping hand, beginning tonight. n

Salt Lake City, UT – A strong cold front combined with moisture from a Pacific storm to bring the first snows of the season to Utah’s ski and snowboard resorts overnight. n

Mt. Ruapehu, New Zealand – Wanaka’s Geoff Small made it two years in a row Sunday, winning the Open Men’s Ski Division at the Nokia Xtreme at Whakapapa Ski Area. Australia’s Janina Kuzma also made it two for two by repeating her 2006 result, winning the Open Women’s Ski Division. nPoor visibility Saturday and Sunday … Continue reading Small, Kuzma Win Ski Divisions at Nokia Xtreme →

Valle Nevado, Chile – After a one-year break from hosting a World Cup event, Valle Nevado welcomes the NOKIA Snowboard FIS World Cup once again this week. As it did in 2001, 2002, 2004 and 2005, the Chilean winter sport resort will organize Snowboard Cross races Tuesday through Saturday, the first two competitions of the … Continue reading First Two FIS World Cup Snowboard Cross Races to be Staged This Week →

Seattle, WA – Recreational Equipment, Inc. (REI), a national retail cooperative that provides ski and snowboard gear and apparel among its outdoor gear and clothing offerings, recently announced plans to open new stores in Schaumburg, Ill. and Lincoln Park, Ill. The locations will double REI’s presence in the Chicago metropolitan area by 2008. nThe national … Continue reading REI to Double Presence in Chicago Area →