Vail Village (file photo: Chris McLennan/Vail Resorts)

Vail Resorts Reports Skier Visits, Visitor Spending Both Rise

Broomfield, CO – It’s a solid winter thus far for Vail Resorts.

The Colorado-based ski resort operator reported certain ski season metrics on Wednesday for the comparative periods from the beginning of the ski season through January 10, 2016, and for the prior year period through January 11, 2015, for its U.S. mountain resorts, excluding Perisher, Australia and the company’s urban Midwestern ski areas of Afton Alps and Mt. Brighton. Among the results, season-to-date total lift ticket revenue (including an allocated portion of season pass revenue) was up 19.4% year on year, while ancillary spending showed dining revenue up 14.3%, ski school revenue up 6.7% and rental/retail revenue up 9.1%. Season-to-date total skier visits were up 11.1%.

Vail Village (file photo: Chris McLennan/Vail Resorts)
Vail Village (file photo: Chris McLennan/Vail Resorts)

While three of Vail Resorts’ mountain resorts are in California (Northstar, Heavenly and Kirkwood) and one is in Utah (Park City), its remaining four destination resorts are in Colorado (Vail, Beaver Creek, Breckenridge and Keystone). Skier visit increases closely match the 10% season-to-date increase reported by Colorado Ski Country USA, a statewide ski marketing organization to which Vail Resorts no longer belongs.

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“We are very pleased that our 2015/2016 ski season is off to a strong start across our U.S. resorts.  While our results were clearly aided by a very strong rebound at our Tahoe resorts, we also saw solid revenue growth at our Colorado resorts and double-digit revenue growth at Park City,” commented Rob Katz, Chief Executive Officer of Vail Resorts. “We are seeing strong growth in U.S. destination visits across our resorts that is being partially offset by a significant decline in international visitation, which we believe is due to the strong U.S. dollar, a trend we expect to continue throughout the season.”

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