Lausanne, Switzerland – After three years as title sponsor of the LG Snowboard FIS World Cup, LG Electronics has agreed to remain on board also for the 201112 season. The LG Snowboard FIS World Cup is a multi-race tournament over a season for snowboarding hosted by the International Ski Federation (FIS).

The LG FIS Snowboard World Cup will take place this winter across some 20 cities in more than 15 countries between August 2011 and March 2012. It began in Cardona, New Zealand in August and will continue until the season finals that are set to conclude on March 18, 2012.

“There are few sports that can attract the kind of young, intelligent audience that snowboarding can,” said Simon Kang, President and the Global Marketing Officer of LG Electronics. “Our partnership with FIS offers an exciting and youthful way to appeal to consumers and has contributed to increasing LG’s overall brand exposure in key global markets.”

Gian Franco Kasper, FIS President added, “We are extremely happy to continue to build our partnership with LG, one of the world’s premier brands, for yet another season and look forward to finding new and creative ways of appealing to the young generations around the world.”

The annual FIS Snowboard World Cup was first held in the 1994-95 season and has evolved to cover all aspects of the sport. The winners of the FIS World Cup rankings are awarded the coveted FIS World Cup large crystal globes in the overall freestyle and speed World Cup rankings, as well as the small globes in snowboard cross, halfpipe, big air-slopestyle and the parallel events.