USSA Increases Role in Women’s Ski Jumping

Park City, UT – Following a decision by Women’s Ski Jumping USA (WSJ-USA) to focus more on its Fly Girls development program, the U.S. Ski and Snowboard Association (USSA) will take on an expanded role in managing women’s elite ski jumping starting this fall, both organizations announced on Monday. Program elements for the elite team will … Continue reading USSA Increases Role in Women’s Ski Jumping

Snowboarder Sues Olympic Committee Over Canceled Event

Lausanne, Switzerland – A professional snowboarder from Colorado is charting new territory – not in his sport, but in a Swiss courtroom. Justin Reiter, of Steamboat Springs, is moving forward with a lawsuit against the International Olympic Committee for dropping parallel snowboarding from the 2018 Winter Games in South Korea. The parallel events of slalom … Continue reading Snowboarder Sues Olympic Committee Over Canceled Event

Ski Apparel Brand TREW Turns to Direct Sales

Hood River, OR – TREW, Inc. launched their new 2015-16 collection of performance outdoor apparel on Monday, the company’s first collection developed within their direct-only sales model. Company officials indicate that by connecting directly to consumers, TREW is able to deliver market-leading product and improve the speed-to-market of new materials and technologies, while maintaining an even higher level … Continue reading Ski Apparel Brand TREW Turns to Direct Sales

Andrew Weibrecht: A Champion On and Off the Hill

Lake Placid, NY – Lake Placid’s Andrew Weibrecht is a two-time Olympic medalist, but he’s also often regarded as one of the most humble, hardworking athletes on the U.S. Ski Team. An East Coast guy with a quiet confidence, you won’t find Weibrecht basking in the limelight. But don’t be mistaken—Weibrecht’s got something special about him. … Continue reading Andrew Weibrecht: A Champion On and Off the Hill

Arizona Snowbowl Gets First New Chairlift in 30 Years

Flagstaff, AZ – Construction is well underway on the new Humphreys Peak Lift at Arizona Snowbowl. Scheduled to open this December, the new chairlift is the resort’s first in 30 years. The fixed-grip lift is the cornerstone of a roughly $2 million investment into the northern Arizona ski and snowboard resort this summer. Named after Humphreys Peak, the highest … Continue reading Arizona Snowbowl Gets First New Chairlift in 30 Years

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