Equipment

Venture Snowboards Starts Making Skis

February 18, 2012 7:30 am
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Venture Snowboards' first ski, the Sultan. (photo: Venture)

Silverton, CO - Venture has made a name for itself handcrafting snowboards and split boards in the San Juan Mountains of southwestern Colorado. But now the company has a new offering: their first ski. Explains company founder and design engineer Klemens Branner, "They're like regular snowboards, but half as wide, and you put one...

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Innerhofer Extends Relationship with Rossignol

February 15, 2012 11:41 am
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Christof Innerhofer (photo: Christian Jansky)

Chamonix, France - World Cup ski racer Christof Innerhofer has been attached to Rossignol since his early days and has decided to extend his association with the ski maker until 2014. With three medals at the Garmisch-Partenkirchen World Championships in 2011, the Italian has truly reached the summit. Through the extension, the ski racer...

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Black Diamond Expects 2011 Sales to Set Record

February 15, 2012 9:32 am
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Salt Lake City, UT - Backcountry ski and outdoor gear maker Black Diamond, Inc.  last week reported preliminary results for the fourth quarter and full year ended December 31, 2011, and based on preliminary unaudited information, the company expects 2011 to set a sales record for the brand. According to preliminary information, fourth quarter...

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Salomon to Open Flagship Brand Store in Utah

February 10, 2012 9:05 am
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The Salomon flagship store in Vancouver, British Columbia. (photo: Salomon Canada)

Salt Lake City, UT - Salomon USA and its parent company, Amer Sports Winter and Outdoor Americas (ASWO), have announced the opening of Salomon’s first Flagship store in the United States.  The Salomon store will be located in Salt Lake City’s new downtown City Creek Shopping Center, a $4 billion project now nearing completion. The...

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Low Snow Slows Ski and Snowboard Sales

January 27, 2012 10:42 am
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(source: SIA RetailTRAK™ produced by the Leisure Trends Group)

McLean, VA - SnowSports Industries America (SIA) and The Leisure Trends Group on Thursday released the most recent numbers for December 2011, collected from the point of sale systems of more than 1,200 snow sports retailers across the U.S. According to the report, December's lack of snow had significant impacts on the snow sports...

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Outdoor Industry Converges Upon Salt Lake City for Winter Market Trade Event

January 18, 2012 8:42 am
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The south wing of Salt Lake City's Salt Palace Convention Center houses a portion of the 2011 edition of Outdoor Retailer Summer Market. (photo: FTO/Marc Guido)

Salt Lake City, UT - Outdoor Retailer (OR) Winter Market returns to Salt Lake City this week, bringing with it more than 1,000 brands and 21,000 attendees from around the globe to the world's largest outdoor industry trade show. Show participants will congregate Thursday through Sunday to participate in a Salt Palace Convention Center...

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Lazer Helmets Gets Into Skiing

January 17, 2012 8:30 am
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Antwerp, Belgium - Established in 1919 and headquartered in Belgium, Lazer designs, manufactures and markets bicycle, leisure, and action sports helmets in more than 60 countries. Starting next winter, they'll be adding helmets for the ski and snowboard market to their product line. Launching to retailers this month at both the SnowSports Industries America...

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Survey Shows that Skiers are a Connected Bunch

January 13, 2012 1:26 pm
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(photo: Felipe Micaroni Lalli)

Baltimore, MD - As an Internet-only ski and snowboard news magazine, it comes as no surprised to us that your typical skier and rider is more wired than average. According to survey results released this week by Maryland-based sports marketing agency IMRE Sports, and conducted on their behalf by Harris Interactive, slightly over one...

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Head Skis Returns to Colorado

January 11, 2012 6:41 am
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head1

Boulder, CO - The U.S. headquarters of Head Skis is returning to Boulder, a city it once called home in the 1970s. Company officials announced the move from Norwalk, Conn. to Boulder in a statement released on Monday. They're currently looking for office space to facilitate a relocation of the company's winter division this...

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Ski Retailers Worry That Lack of Snowfall Will Dampen Buying Mood

January 10, 2012 7:00 am
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(photo of conditions last weekend at Mammoth Mountain, Calif.: socal)

McLean, VA - SnowSports Industries America (SIA) and The Leisure Trends Group on Monday released the next round of 2011-12 data covering August through November snow sports sales. The snow sports market had plenty of traffic in November and sales reflected the more optimistic mood of the U.S. consumers overall, but officials worry that...

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