Park City, UT – Outdoor apparel brand Stoic, owned by Utah-based online retailer Backcountry.com, and USA Ski Jumping (USASJ) have announced a partnership whereby Stoic will provide members of the ski jumping squad with dry land training gear for the off-season. Stoic will support the team with technical shirts, shorts, pants and other apparel for the season.
“We’re proud to support the USASJ in competition and training,” said Bill Hartlieb, Stoic Brand Director. “Jim Holland, founder and executive chairman of Backcountry.com, was an Olympic ski jumper and still remains close to the Team and the sport. He introduced us to the Team and we’re now gearing these athletes up to represent the U.S. in world competitions.”
“All of us at USASJ are thrilled to continue our ongoing association with Stoic,” said Jeff Hastings, former USA ski jumping Olympian and Executive Director of USASJ. “Stoic has a great combination, featuring outstanding technical wear and great styling. Their support allows our ski jumpers to have the best in training attire, and we are very pleased to work with them again this year – they have been great.”
The premium private label brand of Backcountry.com, Stoic’s spectrum of gear includes apparel and hard goods (down sleeping bags, tents, adventure travel luggage) for a range of outdoor activities from skiing to mountaineering to backpacking.